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CRM & Sales Operations

Manage Your Entire Customer & Sales Workflow Inside One Connected Operational System

CQ CRM & Sales Operations SoftwareCQ CRM & Sales Operations Software

One Connected Workflow From Lead To Delivery

Growing businesses often manage leads, quoting, communication and operational handovers across disconnected systems, spreadsheets and inboxes. CQ connects your entire sales and customer workflow into one operational platform — giving your teams complete visibility from first enquiry through to delivery.

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Move Seamlessly From Sales To Operations

Most businesses manage sales, project delivery and operations across disconnected systems — creating duplicated work, fragmented communication and poor operational visibility.

Inside CQ, won opportunities can move directly into live operational workflows — connecting projects, scheduling, communication and delivery inside one connected system.
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See How Businesses Manage Sales Operations Inside CQ

CQ helps businesses manage leads, communication, opportunities, quotations, forecasting and operational visibility from one connected platform.
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Maintain Visibility Across Your Sales Pipeline

As businesses grow, maintaining visibility across the sales pipeline becomes increasingly difficult — especially when opportunities, communication and follow-ups are spread across disconnected systems.

CQ gives businesses complete visibility across every opportunity, helping teams manage sales workflows, follow-ups, customer communication and operational progression from one connected platform.

Communication, Follow-Ups & Customer Engagement

Customer communication and follow-ups are often spread across emails, notes, phone calls and disconnected systems, making it difficult for teams to maintain visibility across customer interactions and ongoing sales activity.

CQ keeps communication, follow-ups, notes and operational updates connected directly to each opportunity, helping businesses maintain continuity, visibility and stronger customer engagement throughout the entire sales journey.
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Estimating & Quotation Workflows

Many businesses still manage quotations, pricing and customer approvals across spreadsheets, documents and disconnected systems, making it difficult to maintain consistency and visibility throughout the sales process.

CQ helps businesses manage estimating, quotations and sales workflows from one connected operational platform, keeping customer information, communication and operational continuity linked throughout the entire process.

By keeping estimating connected to the wider operational workflow, businesses can maintain greater visibility over pricing, project costs and profitability as work progresses.

Maintain Complete Visibility Across Every Opportunity

As businesses grow, managing opportunities across different stages, teams and workflows becomes increasingly difficult, especially when information is spread across disconnected systems and spreadsheets.

CQ helps businesses organise opportunities using dedicated sales boards, statuses, categories and workflow stages, giving teams complete visibility across the entire sales pipeline from one connected operational system.

With operational visibility across every opportunity, teams can stay organised, reduce missed actions and maintain greater control throughout the entire sales process.
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Sales Forecasting & Analytics

As businesses grow, gaining clear visibility across sales performance, forecasting and opportunity progression becomes increasingly important, especially when sales activity is spread across disconnected systems and spreadsheets.

CQ helps businesses track quotations, opportunity progression, conversion rates and sales performance from one connected system, giving teams greater visibility across the entire sales pipeline.

By connecting forecasting, opportunity tracking and sales workflows together, businesses can make more informed decisions, identify pipeline gaps and maintain greater control over future workload and projected revenue.

One Connected CRM & Sales Workflow

CQ helps businesses manage leads, communication, quotations, opportunities and sales workflows from one connected operational platform. Once a lead is successfully won, it can move directly into live operational workflows, helping teams maintain greater visibility, continuity and control from first enquiry through to delivery.
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CRM & Sales Operations Software FAQs

Find answers to common questions about CRM software, lead management, estimating, quotations, sales operations and how CQ connects the entire customer journey from enquiry to delivery.
Many CRM systems focus solely on managing leads and opportunities, leaving businesses to manually transfer information into separate project management, scheduling or operational systems once work is won. This often results in duplicated administration, disconnected information and reduced visibility across the customer journey.

CQ connects CRM, estimating, project management and operational delivery within one platform, helping businesses manage the entire process from first enquiry through to completed work.
Once a quote is accepted, information can flow seamlessly into the next stage of the workflow. Customer information, project details, documents and related activity remain connected, reducing the need for duplicate data entry and helping teams move efficiently from sales into delivery.

This allows businesses to maintain continuity throughout the customer journey while keeping all information connected in one platform.
Yes, CQ includes estimating and quotation functionality designed to help businesses create accurate proposals while maintaining visibility over projected revenue, costs and profitability.

Estimating is fully connected to the wider CRM process, allowing businesses to manage enquiries, opportunities, quotations and customer information from one connected system.
CQ provides a structured approach to lead management, helping businesses organise enquiries, track opportunities and monitor progress through the sales pipeline.

By maintaining visibility across leads, communication, follow-ups and sales activity, businesses can improve consistency, reduce missed opportunities and create a more organised sales process.
Yes, CQ is designed to support the full customer journey, from initial enquiry and lead management through to estimating, project management, scheduling and operational delivery.

This provides greater visibility across the entire process and helps businesses manage customer relationships more effectively from first contact through to completed work.
Spreadsheets can be effective when managing a small number of enquiries, but as businesses grow they often become difficult to maintain and provide limited visibility across the wider sales process.

Growing businesses typically require better tracking of leads, opportunities, communication, follow-ups, quotations and forecasting. A dedicated CRM helps centralise this information while improving visibility and reducing manual administration.
Yes, CQ allows businesses to maintain a record of customer communication, helping teams access important conversations, notes and activity from one central location.

By keeping communication connected to customer records, businesses can improve visibility, maintain continuity and ensure important information remains accessible across the wider team.
CQ provides visibility across leads, opportunities, quotations, sales activity and pipeline performance, helping businesses understand where opportunities are progressing and where additional attention may be required.

This allows teams to make more informed decisions, manage workloads more effectively and maintain greater control over the sales process.
Yes, CQ helps businesses manage follow-ups, track sales activity and maintain visibility over outstanding actions throughout the sales process.

By providing a structured approach to lead management, businesses can reduce the likelihood of opportunities being forgotten and improve consistency across the sales team.
Sales operations software helps businesses manage and organise the processes that support sales activity, including lead management, quotations, communication, forecasting, reporting and workflow management.

By bringing these activities together into one platform, businesses can improve visibility, reduce administration and create a more efficient sales process.
Yes, CQ allows businesses to manage multiple contacts, locations and related information against a single customer record. This is particularly useful for businesses that work across multiple sites or manage relationships with several stakeholders within the same organisation.

By keeping all customer information connected, businesses can improve visibility and ensure teams have access to the information they need.
Estimating is fully integrated into the CRM process within CQ. Businesses can create estimates and quotations directly from opportunities while maintaining visibility over projected revenue, costs and profitability.

This helps create a more connected sales process and reduces the need to transfer information between multiple systems.
Yes, CQ provides visibility across quotation values, sales opportunities and pipeline performance, helping businesses understand potential future revenue and monitor sales activity more effectively.

By tracking opportunities throughout the sales process, businesses can gain greater confidence when planning future workloads and growth.
Sales forecasting helps businesses understand potential future revenue, identify upcoming opportunities and make more informed decisions around growth, staffing and resource planning.

Without clear forecasting, businesses often rely on assumptions rather than data when making important operational and financial decisions.
Yes, CQ helps businesses maintain visibility across leads, opportunities, communication and follow-up activity, reducing the risk of enquiries being forgotten or opportunities falling through the cracks.

By creating a more structured sales process, businesses can improve consistency and increase the likelihood of converting opportunities into customers.
CQ allows teams to share information, record activity, store communication and maintain visibility across opportunities within one platform. This helps ensure everyone involved in the sales process has access to the latest information and can work more effectively together.

By reducing information silos, businesses can improve communication and deliver a more consistent customer experience.
CQ is designed to bring lead management, estimating, quotations, communication, forecasting and sales visibility together into one connected platform.

By combining these functions, businesses can reduce reliance on multiple disconnected tools, minimise duplicate data entry and create a more streamlined sales process.
Businesses can store a wide range of information including contact details, notes, documents, communication records, action logs, estimates, quotations and other customer-related information.

This helps create a complete view of each lead or customer while ensuring important information remains organised and easily accessible.
Yes, CQ is designed to connect sales activity directly to the wider operational workflow. Once work is won, information can flow into project management, scheduling and operational delivery without the need for duplicate administration.

This helps businesses maintain continuity throughout the customer journey while improving visibility across the entire process.
CQ is designed for service-based businesses that need greater visibility and control across sales, estimating, project delivery and business operations. It is particularly well suited to growing businesses that have outgrown spreadsheets or disconnected systems and require a more connected way of managing their operations.

By bringing sales and operational processes together into one platform, CQ helps businesses create a more efficient and scalable way of working.

What our clients say

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The Biggest Difference

CQ has made one of the biggest differences to our business that I can think of. Pulling together every department and creating the ability to manage every area of our business from one place.
Ben Reynolds
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A Complete Must

This is simply the best software, its an absolute must if you want to grow your business and take it to another level
John Constanti
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Game Changer

Since using CQ we have freed up so much extra time for the business and has made us so much more organised and productive.
Ben Zenth
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Really Amazing Software

We've been using CQ for some time now and it has totally transformed our business, from quotation to management it has everything we had been crying out for.
James Oliver

Empower your business today

If you're seeking a comprehensive solution to streamline your operations, enhance inter-departmental communication, and drive business growth, look no further. CQ is the all-in-one business management software designed specifically for large businesses. Start your journey towards increased efficiency and profitability today. Click the button below to book a FREE DEMO or contact our team on 0204 548 4000.
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CQ Business Management
Operations
CRM & Sales Operations

Convert more enquiries into customers with complete visibility across your sales process.

Project & Job Operations

Keep projects organised, on track and profitable from start to completion.

Scheduling & Field Operations

Coordinate teams, schedule work and maintain control of field operations.

Financial Management & Profit Control

Understand profitability, forecast performance and make better financial decisions.

Work Operations & Team Management

Manage your workforce, communication and operational processes in one place.

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Asset Management

Streamline tracking and management of your business assets.

Business Analytics

Harness your data for informed decision-making and business growth.

Calendar Management

Organize and manage your team's schedule efficiently and view everyone's calendar.

Document Creation

Centralize your documentation for easy access and management.

Estimation Software

Generate accurate and rapid estimates to win more jobs.

Gantt Charts

Visualize your project timelines for better progress tracking with live data.

Job Scheduling

Optimize team schedules and manage jobs with real-time efficiency.

Invoicing Software

Create professional invoices and manage payments seamlessly.

Project Management

Coordinate and control your projects for optimal outcomes to meet budgets and timelines.

Lead Management

Unlock exponential growth with our streamlined and comprehensive lead management tool.

Live Product Pricing

Access real-time product pricing for accurate cost estimation.

Profit And Loss

Track your financial performance with detailed profit and loss data.

Route Mapping

Optimize your team's routes for time, cost efficiency and wear and tear.

SMTP Email Set Up

Send and receive professional emails directly from the platform.

Team Management

Assign tasks and manage your team's workload effectively.

Team Communication

Foster real-time communication within your team for better collaboration.

Timesheets

Track your team's work hours and locations with geo-located timesheets.

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