Marketing Agencies Business Management Software

Simplify your agency operations with CQ. Our all-in-one business management software helps you manage client onboarding, campaign tracking, contract approvals, internal collaboration, and client communication — all from one streamlined platform. Whether you're delivering SEO, paid ads, content, or full-service campaigns, CQ keeps your agency organised, responsive, and built to scale.

marketing agency business management software

accountants business management software

Streamline Your Marketing Operations with CQ

Transform the way your agency works with CQ’s fully integrated business management system — built for creative teams juggling multiple clients and campaigns. From handling new enquiries and briefing workflows to assigning tasks, sharing documents, and tracking project timelines, CQ keeps everything organised in one central hub. Manage billable time, streamline internal and client comms, and stay in control of budgets and performance with powerful built-in analytics. Whether you run SEO, PPC, content, or full-service campaigns, CQ helps your team stay aligned and deliver results at scale.

Centralise Every Client and Campaign Detail

Keep track of every client, project brief, file, and message in one organised, easy-to-navigate platform. From initial discovery calls to campaign reporting and retainer work, CQ gives your team full visibility without the clutter of scattered emails or folders. Effortlessly segment and filter clients by service type, priority, or budget — so your team can stay focused, responsive, and relationship-driven.

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Full Campaign and Project Visibility from Brief to Delivery

Track every campaign, deliverable, and deadline in one place — with dedicated calendars, Gantt views, task boards, document storage, and automated reminders. Assign creative, content, and client-facing responsibilities with clarity, and monitor progress in real time. Whether you're managing ad campaigns, rebrands, or ongoing retainers, CQ keeps your agency aligned, efficient, and client-ready at every stage.

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Visual Task Management Built for Creative Teams

Use drag-and-drop Kanban boards or Gantt charts to keep every designer, strategist, and account manager on the same page. Instantly see who's working on what, spot delays, and shift priorities on the fly — no micromanagement required. Break campaigns into phases, assign owners, and get a clear, real-time view of progress without chasing status updates or relying on scattered tools.

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Centralised Document Approvals and Sign-Offs

Streamline the approval process for proposals, campaign briefs, and contracts — all from one platform. With CQ, you can share documents via secure links, collect client signatures digitally, and lock files for compliance once signed. No more jumping between tools like Docusign or sifting through email threads — everything stays organised, secure, and searchable.

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Track Campaign Profitability with Real-Time Clarity

Understand exactly how profitable each project, retainer, or campaign is — without wrangling spreadsheets. CQ lets you track billable hours, team time, and supplier costs against your estimates, giving you live insights into profit margins. Make informed decisions on pricing, resource allocation, and future planning with confidence.

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Keep Communication Flowing — Internally and Externally

Track every client call, feedback loop, or creative revision in one place — no more missed updates or scattered messages. Log emails, meetings, and follow-ups directly against each campaign or client, so your team always has the full story. Internally, CQ’s built-in chat system keeps your creatives, strategists, and account managers aligned without needing Slack or WhatsApp.

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Manage Your Creative Team with Clarity

Keep all your team’s HR essentials in one place — from contracts and certifications to skillsets and performance reviews. Whether you're tracking a designer’s training renewal or reviewing a strategist’s past campaigns, CQ gives you a full picture of your team’s contributions. Set reminders for check-ins, log timesheets, and manage freelance and full-time staff side by side — all from one clean, centralised hub.

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Turn Campaign Data into Business Clarity

Go beyond vanity metrics. CQ helps you track real-time performance across projects, clients, and teams — from profit margins to staff utilisation and budget tracking. Whether you're analysing how retainers impact revenue or identifying bottlenecks in delivery, every insight is grounded in actual activity. Make confident, data-backed decisions that keep your agency profitable and scalable.

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Convert More Enquiries into High-Value Clients

Never lose track of an inbound lead or discovery call again. CQ gives your team a centralised system to log enquiries, qualify prospects, and schedule timely follow-ups — whether they come via your website, social campaigns, or referrals. Tag leads by service type or priority, assign next steps, and move them seamlessly through your sales funnel, from first contact to signed contract.

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Empowering Creative Agencies to Scale with Precision

In the fast-paced world of marketing, CQ Business Management Software gives agencies the visibility, control, and organisation needed to scale without the chaos. From lead capture and project tracking to team collaboration, HR, and profitability insights — CQ brings your entire operation into one streamlined platform.

Whether you’re managing multiple client campaigns, allocating creative resources, or analysing project performance, CQ replaces messy workflows and disconnected tools with a system designed to support your growth. Discover how much more efficiently your agency can run — book a free demo today and take the next step toward smarter agency management.

FAQs

How does CQ differ from marketing-specific tools like HubSpot or Marketo?

CQ focuses on the business management side of running a marketing agency, not campaign execution. While HubSpot and Marketo handle marketing automation and lead generation, CQ manages your client relationships, project coordination, team collaboration, campaign planning, profitability tracking, and business operations - the behind-the-scenes work that makes agencies successful.

Can CQ handle different types of marketing services (PPC, SEO, social media, content marketing)?

Absolutely. CQ's flexible project management system adapts to any marketing discipline and campaign type. Whether you're managing PPC campaigns, SEO projects, social media management, content marketing, or integrated campaigns, you can customize workflows, track deliverables, and coordinate teams all in one platform.

How does CQ help with campaign planning and execution coordination?

Comprehensive campaign management with timeline planning, task assignment, asset coordination, and milestone tracking. Plan multi-channel campaigns, coordinate creative and media teams, track deliverables across platforms, manage approval workflows, and ensure campaigns launch on time and on budget.

What's included in CQ's client management for marketing agencies?

Complete client lifecycle management including lead tracking, proposal generation, contract management, campaign briefings, progress reporting, performance reviews, and relationship nurturing. Keep clients informed about campaign progress, manage expectations, coordinate feedback, and maintain professional relationships for ongoing retainers.

How does CQ track campaign profitability and ROI for clients?

Real-time profitability tracking comparing campaign budgets against actual time spent, media costs, and resource allocation. Track profitability by campaign type, client, and team member. Monitor client ROI, identify your most profitable services, and make data-driven decisions about pricing and resource allocation.

Can CQ handle team coordination for complex marketing campaigns?

Yes, CQ excels at marketing team coordination with role-based task assignment, deadline management, creative review workflows, and cross-functional collaboration. Coordinate account managers, strategists, creatives, media buyers, and analysts with clear responsibilities, deadlines, and communication channels.

How does CQ manage creative assets and brand guidelines?

Comprehensive creative asset management for logos, brand guidelines, creative files, campaign materials, and approved content. Version control ensures brand consistency, organized folders keep assets findable, and secure sharing allows controlled client access. Perfect for maintaining brand standards across all campaigns.

Does CQ integrate with marketing tools like Google Ads, Facebook Ads, or analytics platforms?

CQ focuses on business management and complements your marketing tools. While you continue using Google Ads, Facebook Business Manager, and analytics platforms for campaign execution, CQ handles project coordination, client communication, team management, and business operations. Campaign data can be referenced and reported through the platform.

How does CQ handle retainer clients and ongoing marketing services?

Excellent for retainer management with recurring project templates, monthly deliverable tracking, ongoing campaign coordination, and performance reporting. Track monthly scope boundaries, manage additional requests, coordinate ongoing campaigns, and maintain clear communication with long-term clients.

Can clients access campaign progress and performance reports through CQ?

Yes, CQ includes client portals where clients can view campaign timelines, access performance reports, review creative materials, provide feedback, and communicate with your team. This transparency builds trust, reduces status update meetings, and creates a professional client experience.

How does CQ help with proposal generation and new business development?

Streamlined proposal creation with campaign templates, pricing calculators, case study integration, and professional presentation. Track proposal status, follow up systematically, and once clients accept, seamlessly transition to campaign management with automated onboarding and project setup.

Is CQ suitable for small marketing agencies or freelance marketers?

Definitely. CQ scales from solo marketing consultants to large agencies. Small marketing businesses benefit from professional systems that help them compete with larger agencies by delivering exceptional client service, maintaining organized campaigns, and growing efficiently without administrative chaos.

How does CQ handle multi-client campaign coordination?

Advanced resource management for handling multiple client campaigns simultaneously. Track team capacity, avoid conflicts, optimize resource allocation, and ensure quality delivery across all clients. Perfect for agencies managing 10+ active campaigns with overlapping timelines and shared resources.

What kind of reporting does CQ provide for marketing agencies?

Comprehensive business reporting including client profitability analysis, team utilization rates, campaign performance summaries, client satisfaction metrics, and business growth indicators. Generate client reports, internal performance reviews, and executive dashboards. All reports are real-time and customizable.

How does CQ manage campaign budgets and media spend tracking?

Detailed budget management comparing planned vs. actual spend across campaigns. Track media costs, production expenses, team time, and third-party services. Monitor budget utilization, identify overspend risks early, and maintain clear financial accountability for client campaigns.

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What our clients say

The Biggest Difference

CQ has made one of the biggest differences to our business that I can think of. Pulling together every department and creating the ability to manage every area of our business from one place.

Ben Reynolds

A Complete Must

This is simply the best software, its an absolute must if you want to grow your business and take it to another level

John Constanti

Game Changer

Since using CQ we have freed up so much extra time for the business and has made us so much more organised and productive.

Ben Zenth

Really Amazing Software

We've been using CQ for some time now and it has totally transformed our business, from quotation to management it has everything we had been crying out for.

James Oliver

Empower your business today

If you're seeking a comprehensive solution to streamline your operations, enhance inter-departmental communication, and drive business growth, look no further. CQ is the all-in-one business management software designed specifically for large businesses. Start your journey towards increased efficiency and profitability today. Click the button below to book a FREE DEMO or contact our team on 0204 548 4000.

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About Us

Marketing Agencies Business Management Software

Streamline Your Marketing Operations with CQ

Centralise Every Client and Campaign Detail

Full Campaign and Project Visibility from Brief to Delivery

Visual Task Management Built for Creative Teams

Centralised Document Approvals and Sign-Offs

Track Campaign Profitability with Real-Time Clarity

Keep Communication Flowing — Internally and Externally

Manage Your Creative Team with Clarity

Turn Campaign Data into Business Clarity

Convert More Enquiries into High-Value Clients

Empowering Creative Agencies to Scale with Precision

FAQs

Schedule Your Personalized Demo Now

Related Posts

Agency Retainer Management: Maximizing Client Lifetime Value

Best Business Management Software for Marketing Agencies 2025: Complete Agency Operations Guide

How to Choose Business Management Software for Marketing Agencies: A Strategic Selection Framework

What our clients say

Empower your business today